What is the app that aims to dethrone TikTok and how does it work?

BeReal is the social network of the moment, both figuratively and literally. Much of the younger users have flocked to this new app due to its interesting premise. But where did it come from and why is it so popular?

The idea of ​​the app is, as its name suggests, be more authentic. In the era when we are allowed to carefully manipulate and select how we present ourselves online, BeReal forces you to present reality.

The app works as follows: once a day BeReal sends you a notification. Once it arrives, you only have two minutes to post a photo of what you’re doing with a shot from the front and rear cameras. So all your friends will be able to know what you are doing and how you look, without filters or time for you to do something else.

But that is not all. The app won’t let you see what your friends are doing until you share what you’re doing. If you missed the notification and didn’t upload your photo in time, you can still upload something, but your friends will know how long it took you.

BeReal is already being imitated

The French social network was created in 2020 and started to gain popularity very quickly in the last year. In fact, it attracted so much attention that giants like Instagram and TikTok are already starting to imitate her.

Several outlets have reported that Instagram, which has already stolen items from Snapchat and TikTok, is planning to include a similar feature called IG Candid Challengeswhile TikTok has already added this type of interaction with TikTok Now.

The success of BeReal reveals the appetite of social media users for more authentic and intimate forms of expression, and shows that Davids can still shake up an industry dominated by global Goliaths. At the same time, the struggle of those Goliaths to copy the core features of an app that has no way of making money yet underscores the uphill battle faced by new apps to survive.

“The fear of the traditional operators is that this will become the next TikToksaid Mark Shmulik, an analyst at Bernstein who covers Internet platforms. “So everyone has rushed to release their own version” hoping to unseat a competitor before it goes mainstream.

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