the resounding success of e-commerce

Noa Moussa, edited by Romain Rouillard

In 2022, online purchases represented a total of 147 billion euros, an increase of 16% compared to the previous year, according to the Federation of e-commerce and online sales. A trend that can be explained, among other things, by the practical aspect of online commerce, associated with the plethoric choice available on the Internet.

The French are addicted to home delivery. In any case, this is the conclusion that can be drawn with regard to the figures published this week by the Federation of e-commerce and distance selling. Online purchases have indeed increased by 16% in 2022 compared to 2021 and represent expenditure estimated at 147 billion euros.

Cécile, a 24-year-old student, is part of this public now experienced in e-commerce. “I think I place a little less than ten orders per month between Vinted and Amazon, for clothes. When I do the count, I think I am spending around 50 euros per month on the Internet. Which isn’t bad when you think about it.”

Objective 200 billion euros in 2025

For his part, Loane, 20, admits spending more than 80 euros every month on his online food delivery application. “I think that in a month I must have made seven or eight orders. It quickly becomes addictive because me, even if I was lazy, I didn’t order, I cooked myself. But now when I I’m lazy, I take the app and I’m waiting for it to happen”, recognizes the young woman.

According to Marc Lolivier, general president of Fevad, the e-commerce and distance selling federation, this phenomenon is linked to the practicality offered by e-commerce as well as to the wide choice available on the internet. “They go online to be able to compare prices. They also go there for convenience. It’s convenient to be able to order from home without necessarily having to move. And then we can have access through the Internet to an offer that is much wider.

Professionals in the sector also intend to cross the threshold of 200 billion euros spent on the Internet, by 2025.