With advance sales reached for Galaxy Z Flip4 and Galaxy Z Fold4consumers reaffirm their solid preference for this latest innovative line of folding devices from Samsung Electronics: since the pre-purchase option was activated on the South Korean brand’s sites in Latin America, 1.7 more devices have been requested compared to the 2021.
In the Central America, Caribbean, Ecuador and Venezuela region, the figure quadrupled, breaking order records in relation to what was obtained last year.
“We are delighted to see the Galaxy Z Flip4 and Z Fold4 resonate with so many consumers looking for new smartphone experiences that enhance their everyday lives. Today, more than 90% of our foldable device customers are willing to continue using foldable smartphones,” said Ricardo González from the mobile experiences division of Samsung Central America and the Caribbean.
“Each year, our latest foldables outsell the previous generation, and the pre-order results for the fourth generation allow us to project overall demand for the foreseeable future. As a leader in this category, we can’t wait for our customers to experience the latest innovations and improvements to the Z-series.”
Users earn more
Offering the best purchasing conditions to its users is one of the guidelines that Samsung Electronics applies when promoting its technological innovations. In addition to the convenience, fluidity and security that buying in the brand’s online store means, among other advantages, fans of foldables who choose to purchase their device in this way, “earn more”because from the moment in which the offer of this equipment was activated on the site, the offer of purchase benefits began, which includes super special gifts.
With the acquisition Z Flip4 and Fold4, the customer will receive a device from the Galaxy family, like Galaxy Watch 4, Galaxy Buds2 and the super fast charger of the brand, among others.
With this strategy, if the user has not yet experienced it, Samsung gives them the opportunity to enjoy the universe of unique experiences and greater connectivity, immersion, interconnection and comfort that owning several devices from the Galaxy ecosystem implies.
This revealing phenomenon of advance sales is not regional: globally, the pace is nearly identical. Undoubtedly, Samsung’s portfolio of foldable devices caters to the requirements of a variety of users, rather than focusing on a one-size-fits-all approach – Z Flip4 at 75% to Z Fold4 at 25%.
The two options cater to consumers with different styles and preferences and allow them to express themselves through their foldable devices.
The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an improved camera experience, better battery large and extended customizationmaintaining its ultra compact design.
The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most complete smartphone experience to date, Offering a shape-shifting design, immersive and flexible displays, and PC-like multitasking capabilities, plus advanced camera technology and powerful mobile processors.