Microsoft travels to China to compete with Sony

We have already seen it in our colonies, but the Asian countries are showing that they will have to be reckoned with in the coming years in terms of creating video games. Lastly, until now, only Japan allowed the continent to be massively represented in the industry, concentrating many large publishers. But the situation has changed since a few years with the appearance of Tencent, NetEase or even Perfect World. This new dynamic has also appeared at a high point in free-to-play with Genshin Impact from miHoYo, a Shanghai-based studio. The game remains exclusive to Playstation today on the console side.

And according to a Reuters report, well assisted by Chinese market analyst and specialist Daniel Ahmad, Microsoft regrets missing out on this success that could have been anticipated with better knowledge of the market. That is why the American constructor wants to form a team with the mission of cracking the high-potential Chinese titles. After having signed the agreements to have Naraka: Bladepoint and Party Animals in the Xbox Game Pass, we will be able to have new titles from the Chinese industry in the coming months and years.