in the face of inflation, the price of the paperback sees its rise

Stéphane Place, edited by Yanis Darras

Rise in the price of energy, paper, glue… The publishing world is particularly affected by inflation. On the front line, paperbacks are seeing their prices climb. But publishers act to limit the increase for customers, and keep prices reasonable.

Books will not escape this. Rising commodity prices have a direct impact on the publishing world. And inevitably, the pocket format, acclaimed for its affordable price, also sees its prices increase slightly. “The paper itself has increased by around 40% since the start of this crisis”, explains at the microphone of Europe 1, Isabelle Polouchine, who heads Media Book Services.

“Inflation at 3.5%”

“Our cost prices on pockets have increased by around 15%. Inks, glues, everything has increased. And above all, energy. Because to print a book, you need a machine that consumes a lot of energy” , she adds.

But it is impossible to pass on all of these increases to customers. “The inflation rate that was given in France is 6% and today we have an average increase in our pocket prices of 3.5%”, explains Anne Assous, director of Folio. “We are in the process, us pocket publishers, of absorbing part of the increases. So now, a book of 7.50€ will become 7.70€.

Textbooks spared?

But not all books will be affected by this price increase: “Perhaps all the books that are studied at school or in universities, we will not move them in price”, she believes. But now it’s time for savings for bookmakers. Proof of this is that publishers now think twice before adding a strip of paper to a paperback. If these banners can catch the eye of the customer, it also represents an additional manufacturing expense.