Apple expands its commitment to privacy and puts the user in control of their data

Apple expands its commitment to privacy through new features that put users in control of their data, such as transparency in app tracking and privacy sheets, as the company announced to coincide with the Day of Data Protection, which is celebrated on January 28.

Likewise, to raise awareness about the importance of data protection, the American company has created the short film ‘A Day in the Life of an Average Person’s Data’, with the collaboration of Nick Mohammed, actor of the Apple TV+ series Ted Lasso, and will offer free workshops in its stores -within its ‘Today at Apple’ program- to teach users to protect their personal information.

This new 30-minute session will be available in Apple Stores around the world and will help Apple users learn more about features such as ‘Mail Privacy Protection’, ‘Security Check’, location services and access keys. In it, attendees will learn how to customize these features based on their privacy preferences.

“We created ‘Today at Apple’ to spark our customers’ creativity and help them get the most out of Apple products and their features,” said Tracey Hannelly, Apple’s senior director of Marketing and Business Initiatives, who recalls Apple’s history. as a “privacy leader”.

Security update with iOS 16

Apple products and features include innovative privacy technologies that limit outside access to your data. In this way, the company explains that -for example- trackers do not keep track of users in Safari, the Health ‘app’ keeps their records safe and Siri adapts to their needs without knowing who they are.

Apple believes that privacy is an integral aspect of its products and services, and the latest update to iOS 16 adds new tools to help users control their data more effectively, including an ‘App Safety Report’ the ‘smartphone’ identifies the permissions that have been granted to the different applications and gives the user the option to revert them, among other new functions.

“Apple’s goal is to design devices, features and services that give users full control of their personal data,” adds Erik Neuenschwander, Apple’s director of User Privacy. “Year after year, we have added powerful privacy controls to our operating systems. This film and new Today at Apple sessions will teach users how to take advantage of the features we put in their hands and how we put privacy at the heart of everything we do,” he added. (Portaltic/EP)