500 days from the event, the organizers are still looking for sponsors

Margaux Fodéré, edited by Romain Rouillard
modified to

06:06, March 10, 2023

500 days before the start of the Paris 2024 Olympic Games, the organizers are working to bring together all the sponsors of the event. For the time being, they are 30 to have been gathered including EDF, Sanofi or even Carrefour, for an amount of 900 million euros. A substantial total but still insufficient.

The Paris 2024 Olympic Games are fast approaching. In 500 days, the delegations will parade along the Seine for an unprecedented opening ceremony. Nevertheless, there is still a long way to go, especially to bring together all the sponsors of such a sporting event. Between EDF, Sanofi, Carrefour, Fnac and Darty, the organizers have already brought together 30 for 900 million euros but the round table is still not complete.

To date, at least 200 million euros are missing to be found in the space of ten months. The organizing committee has indeed set itself the objective of collecting 92% of the sponsor budget by the end of 2023. Virgil Caillet, general delegate of the Union Sport et Cycle, however, wants to reassure: “We is not ahead of previous games but we are not on the street either. We are talking about investments that are several tens of millions of euros and for very large partners, we can even go up to ‘at 80-100 million euros’.

“Associating the most beautiful French economic jewels with this event”

Moreover, choosing the right sponsors takes a lot of time. It is necessary to bring together large French companies, known internationally, but above all a single representative per sector. And these Olympics will take place with a major absentee: the world of luxury. “It is important to associate the most beautiful French economic jewels with this event which will be relatively rare. To associate with Paris 2024 is to associate with French elegance”, argues Virgil Caillet.

At the end of December, the president of the international Olympic committee tried to convince Bernard Arnault, the boss of LVMH. But for now, no partnership has been announced with the world leader in luxury.